SF877VC
VACUUM CLEANER

SF5623EO
ELECTRIC OVEN

SF9681HD
Hair Dryer

SF9502LED
LED TELEVISION

SF9710HC
HAIR CLIPPER

WELCOME TO SANFORD

In a world where complexity increasingly touches every aspect of our daily lives, our innovations will lead in bringing care and simplicity to people. Our brand promise... More

CORPORATE HISTORY

The brand “Sanford” is owned and operated by SOUTH FIELD Group head quartered in Dubai. The Group's principal activities with related to Sanford are designing...More

VISION & MISSION

We put our end users in front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and touch your life every day.
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